Icons & Marks

Logos, Wordmarks and Icons

The icons and marks shown here are a small collection of works ranging from corporate re-branding, independent start-ups, through to individual campaigns involving multiple supporting brands. No matter the application of these marks, they are all a serve to communicate their message  and stand independently.

The objective is to create understanding through form. That form needs to be scalable, timeless, unique, and avoid being characterised as what would be seen as ‘current’ during the time it is created.

Working to resolve the final shape of each symbol there are many questions to ask regarding the form stemmed from the content. Primarily, is if the simplicity can still serve to communicate what it represents.

Project Type:

Client Branding

Industry:

Athletics

Client:

Velosophy Training

 Date:

02.23.17 – Current (WIP)

Project Type:

Client Branding

Industry:

Media / Brewing

Client:

On Tap – Webisodes

Date:

07.06.11

Project Type:

Client Branding

Industry:

Video Production / D.O.P.

Client:

Byron Kopman – Director of Photography

Date:

06.17.14

Project Type:

Campaign – Brand & Athlete

Industry:

Outdoors – Mountain Biking

Client:

Banshee Bikes & Forrest Reisco

Full Project Site:

Pinkbike

Date:

02.16.14

Project Type:

Apparel Graphic – Knock Off

Industry:

Pizza (Cycling)

Client:

On The Rivet – Cycling Cap (not hat)

Date:

08.16.16 – Apparel Production Date TBA

Project Type:

Campaign – Independently Created & Directed

Industry:

Outdoors – Mountain Biking

Client:

Individual-Promotion (Connor Macleod & Derek Dix)

Brands Involved:

Spicebox Whiskey, Pinkbike, Sombrio Apparel, Smith Optic, MEC

Full Project Site:

Ultramontane

Date:

12.24.11 – 03.30.12

Project Type:

Campaign – Multiple Supporters

Industry:

Outdoors – Mountain Biking

Client:

Banshee Bikes

Brands Involved:

Pinkbike, Chris King Precision Components, Urban Distilleries

Full Project Site:

Deep-Six

Date:

09.16.13

Project Type:

Client Branding

Industry:

Video Production

Client:

Waveform Media

Date:

10.10.15

Project Type:

Client Branding

Industry:

Video Production – Equipment Rental

Client:

Optics Media

Date:

10.10.16

Project Type:

Client Rebranding

Industry:

Company and Property Holdings

Client:

BCB Corporate Services, ltd.

Date:

06.16.10

Project Type:

Client Branding

Industry:

Health & Wellness Products

Client:

Squamish Water Kefir Co.

Date:

06.29.15

Project Type:

Campaign – Multiple Supporters

Industry:

Outdoors – Adventure Cycling

Client:

GT Bicycles

Brands Involved:

Mission Workshop, Acre Supply Co, Sugoi Apparel, Thermarest, MSR, Platypus

Full Project Site:

Waypoints

Date:

03.27.15

Project Type:

Project Branding

Industry:

Cycling

Client:

Funeral Cycling

Date:

12.10.14 – Current (WIP)

Project Type:

Branding: Start-up

Industry:

Co-working Space / Shared Desk

Client:

We Are Colder

 Date:

09.12.15

Project Type:

Campaign – Multiple Supporters

Industry:

Outdoors – Ski Touring

Client:

Atomic Skis

Brands Involved:

MEC, Ergogenics

Project Feature:

Mountain Life Media

Date:

02.06.14