Icons & Marks Logos, Wordmarks and Icons The icons and marks shown here are a small collection of works ranging from corporate re-branding, independent start-ups, through to individual campaigns involving multiple supporting brands. No matter the application of these marks, they are all a serve to communicate their message and stand independently. The objective is to create understanding through form. That form needs to be scalable, timeless, unique, and avoid being characterised as what would be seen as ‘current’ during the time it is created. Working to resolve the final shape of each symbol there are many questions to ask regarding the form stemmed from the content. Primarily, is if the simplicity can still serve to communicate what it represents. Project Type: Client Branding Industry: Athletics Client: Velosophy Training Date: 02.23.17 – Current (WIP) Project Type: Client Branding Industry: Media / Brewing Client: On Tap – Webisodes Date: 07.06.11 Project Type: Client Branding Industry: Video Production / D.O.P. Client: Byron Kopman – Director of Photography Date: 06.17.14 Project Type: Campaign – Brand & Athlete Industry: Outdoors – Mountain Biking Client: Banshee Bikes & Forrest Reisco Full Project Site: Pinkbike Date: 02.16.14 Project Type: Apparel Graphic – Knock Off Industry: Pizza (Cycling) Client: On The Rivet – Cycling Cap (not hat) Date: 08.16.16 – Apparel Production Date TBA Project Type: Campaign – Independently Created & Directed Industry: Outdoors – Mountain Biking Client: Individual-Promotion (Connor Macleod & Derek Dix) Brands Involved: Spicebox Whiskey, Pinkbike, Sombrio Apparel, Smith Optic, MEC Full Project Site: Ultramontane Date: 12.24.11 – 03.30.12 Project Type: Campaign – Multiple Supporters Industry: Outdoors – Mountain Biking Client: Banshee Bikes Brands Involved: Pinkbike, Chris King Precision Components, Urban Distilleries Full Project Site: Deep-Six Date: 09.16.13 Project Type: Client Branding Industry: Video Production Client: Waveform Media Date: 10.10.15 Project Type: Client Branding Industry: Video Production – Equipment Rental Client: Optics Media Date: 10.10.16 Project Type: Client Rebranding Industry: Company and Property Holdings Client: BCB Corporate Services, ltd. Date: 06.16.10 Project Type: Client Branding Industry: Health & Wellness Products Client: Squamish Water Kefir Co. Date: 06.29.15 Project Type: Campaign – Multiple Supporters Industry: Outdoors – Adventure Cycling Client: GT Bicycles Brands Involved: Mission Workshop, Acre Supply Co, Sugoi Apparel, Thermarest, MSR, Platypus Full Project Site: Waypoints Date: 03.27.15 Project Type: Project Branding Industry: Cycling Client: Funeral Cycling Date: 12.10.14 – Current (WIP) Project Type: Branding: Start-up Industry: Co-working Space / Shared Desk Client: We Are Colder Date: 09.12.15 Project Type: Campaign – Multiple Supporters Industry: Outdoors – Ski Touring Client: Atomic Skis Brands Involved: MEC, Ergogenics Project Feature: Mountain Life Media Date: 02.06.14